Austria, Vienna
The Pronovea Pharma Summit 2026 is designed to go beyond traditional discussions and deliver real, actionable strategies at the intersection of commercial excellence and digital transformation. What sets this summit apart is its sharp focus on turning AI from hype into measurable commercial impact, helping pharma leaders bridge the gap between data, decision-making, and revenue outcomes.
Comprehensive coverage of critical topics shaping the future of Commercial Excellence & Digital Strategy at the Pronovea Pharma Summit 2026.
From Data to Decisive Action
What’s Working in Pharma Today?
In the Age of Hybrid Engagement
At the Center of Pharma Commercial Strategy
Building a Unified Commercial Strategy for the Next Decade
AI, Automation, and Customer-Centricity
Digital Metrics that Drive Pharma Strategy
From Good to World-Class
For HCP and Patient Engagement
Driving Commercial and Digital Excellence Together
With Patients and Caregivers
Driving Commercial Impact with AI-Powered CRM
Culture, Mindset, and Vision
Regulatory Outlook for the Next Decade
The Pronovea Pharma Summit 2026: Future of Commercial Excellence & Digital Strategy brings together global and regional leaders to redefine how pharma drives growth in a digital-first world. The summit focuses on AI-powered decision-making, omnichannel engagement, and customer-centric commercial models that deliver real business impact.
Over two days, experts will explore how AI, advanced analytics, digital CX, and real-time personalization are transforming commercial excellence. From enhancing sales force effectiveness in hybrid models to leveraging AI-driven CRM and data-to-action strategies, the agenda highlights what is truly working in pharma today.
Pronovea offers a powerful platform to connect with senior commercial and digital decision-makers, showcase your solutions, and build strategic partnerships. With tailored sponsorship opportunities, the summit helps you boost brand visibility, generate high-value leads, and drive measurable ROI in a focused, high-impact environment.
Powerful discussions on data gaps, regulatory harmonization, and innovative reimbursement strategies
Connect with C-level executives, VPs, and global directors from pharmaceutical and biotech companies
Explore cutting-edge case studies and strategies tailored to MENA's unique healthcare needs
Learn from industry pioneers and thought leaders shaping the future of Commercial Excellence & Digital Strategy.
International Omnichannel Strategy Director
Allergan (an AbbVie Company)
Global Capability Owner
Boehringer Ingelheim International GmbH
Global Head of Commercial Excellence
Mundipharma International
Global Brand Consumer Engagement & CEE Lead
Opella
Commercial Co-Lead Precision Medicine
Astellas Pharma S.A.
Senior Director, Customer Experience, CEE & HUB
Chiesi Pharmaceuticals GmbH
Senior Director, Integrated Medical Engagement Catalyst
Hoffmann La-Roche
Redefine commercial excellence and accelerate digital strategy with next-generation insights from industry pioneers
Engage with leaders accelerating growth through data, AI, and digital innovation
Redesign strategies around patient and HCP journeys to drive meaningful, competitive differentiation
Transform complex data into real-time, actionable insights that accelerate commercial impact
Deliver seamless, personalized engagement across channels through integrated strategies
Break silos between commercial, medical, and digital teams to enable unified customer experiences
Move beyond static segmentation to dynamic, data-driven understanding of evolving customer behavior
Implement journey-based structures and agile teams to enhance execution and responsiveness
Shift from engagement metrics to outcome-driven experiences that deliver real value.
Leverage connected platforms, automation, and AI to build scalable and compliant commercial ecosystems
This summit brings together forward-thinking leaders and innovators driving the future of commercial excellence, digital strategy, and customer-centric transformation in pharma and healthcare.
Ready to Join Us?
Connect with industry leaders and shape the future of commercial excellence and digital strategy in pharma.
Join 150+ industry leaders, 20+ expert speakers, and be part of the conversation that will transform Commercial Excellence & Digital Strategy.
Experience the future of healthcare in the heart of innovation: Austria, Vienna
Vienna is Austria's capital and one of its nine states. The largest city on the Danube River is also the sixth-largest city in terms of population in the European Union. Vienna is the country's most populous metropolis, with around two million residents, as well as its cultural, economic, and political epicenter. Its cultural and intellectual history was shaped by residents including Mozart, Beethoven, and Sigmund Freud.
